"Global Entertainment,
from Asia to the World."
HIRAS Entertainment marks a new era in music,
leading with the uniquely extraordinary 100% Human sound production & stunning Visuals of Sh0h.
Co-Founded in Los Angeles by Tech Entrepreneur,
Sul Yoosa of Singapore, Japanese Beatboox Champion, Sh0h & American Director/Choreographer,
Travis Payne, HIRAS is a collective of brilliant creative and business minds,
specializing in Artistic ingenuity,
with economic viability.
Japanese musical phenomenon,
Sh0h burst onto the underground battle scene,
becoming Japan’s National Beatbox Champion in 2014.
Since then, he’s honed his 100% human vocal musical style and began crafting his debut album and
visuals,
“EXPERIENCE” on HIRAS Entertainment,
which he co-founded with American Director/Choreographer Travis Payne & Tech Entrepreneur Sul
Yoosa of Singapore.
A truly gifted and unique Artist,
Sh0h will release his music on HIRAS,
in collaboration with a major US based distributor and align with global brands and top musical
Talent.
Sh0h was featured in Kansai Yamamoto’s Spring 2021 Runway show and appeared in campaigns for
Redbull,
M.A.C. and so on.
He made his acting debut in "Spit and Honey"(2018) and produced the movie’s theme song.
OWNERSHIP
TRAVIS PAYNE
Legendary director/choreographer, Travis Payne has accomplished global success as one of the preeminent choreographers in the entertainment industry. From directing and producing signature movement for television and film, as well as directing and choreographing worldwide tours, Payne’s evolution now includes Co-Founding HIRAS Entertainment. Best known as Creative Partner & choreographer of Michael Jackson Travis has also choreographed for Beyonce’, Jennifer Lopez, Madonna, as well as directed & choreographed for Lady Gaga & G. Dragon. Travis holds multiple honors and awards including MTV, Emmy, MVPA and ACA, Payne was Associate Director of Michael Jackson’s THIS IS IT Tour and co-produced Michael Jackson’s THIS IS IT docu-film, recognized by Guinness World Records as the highest grossing music documentary in history. Payne & Sh0h’s professional relationship began in 2015.
SUL YOOSA
Entrepreneur Sul Yoosa is Co-Founder of HIRAS Entertainment and Founder and CEO of Evolable Asia Co., Ltd which is among the biggest Japanese offshore development companies in Southeast Asia, with over 500 employees and offices in HCMC, Hanoi and Da Nang. Sul is also the General Director of Soltec Vietnam Co. Ltd., which produces and constructs high quality plant equipment.